Link building Pricing
A sustainable investment, sized for your business
From free starter tools to full-service management, our three tiers adapt to your link building needs at every stage of growth
Noble
€0
/per month excl. VAT
Ideal for those taking their first steps into strategic link building or managing smaller campaigns.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
0% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €3000
Royal
€99
/per month excl. VAT
For Heads of SEO and experienced professionals who know what they need and want comprehensive SEO tools.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
25% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €2.250 (25% off)
Imperial
€299
/per month excl. VAT
Focus on strategy while we handle the rest—perfect for executives and CEOs seeking premium results minus the time investment.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
30% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €2.100 (30% off)
Premium links
Member discount
%
Countries
Links published
Link building strategy on autopilot
Dedicated Account Manager
Tired of juggling publisher relationships and tracking scattered link placements? Our dedicated account managers eliminate these headaches while focusing exclusively on metrics that drive actual SERP movement—no more vanity stats.
Watch your rankings climb while your publisher negotiations, link performance monitoring, and backlink profile optimization are handled by your personal link strategist.
Your Link Building Journey
Transform your digital presence with our 4-step process
1. Discovery interview
The dedicated account manager contacts you to understand your budget parameters, needs, objectives and target market focus
2. Competitor Analysis
The manager performs comprehensive research including keyword analysis, competitor backlink profile review and opportunity identification
3. Strategic Planning
We deliver a customized 6-12 month roadmap, covering recommended link building packages and expected outcomes
4. Implementation & Monitoring
You’re finally ready for your articles to be created for publishers. Sit back and relax, while our team monitors link health and takes action if necessary
Understanding link building costs
Quality backlinks remain one of the most influential ranking factors. As search algorithms continue to evolve, the investment required for effective link building has changed significantly. Understanding current market rates and what drives pricing variations is essential for planning your SEO strategy and maximizing ROI.
Average cost per link
The cost of quality backlinks varies widely based on several key factors that directly impact both value and acquisition difficulty:
- Domain Authority Pricing:
High-authority links (DA 50+) typically range from $300-$1000+ per link, while mid-tier authority sites (DA 30-49) average $150-$300 per placement.
- Niche Relevance Premium:
Industry-specific or highly relevant links command a 25-40% premium over general placements due to their greater impact on search rankings.
Price Ranges Based on Quality
Link building isn’t simply a numbers game – the quality spectrum directly affects both pricing and results. Budget link building services offering links below $100 typically provide low-quality placements with minimal SEO impact, often from PBNs or sites with artificial metrics. Mid-tier services ranging from $150-$300 per link provide respectable placements from legitimate websites with moderate authority.
Premium link building services starting at $300+ per link deliver placements on established, high-traffic publications with strong editorial standards and genuine audience engagement. The difference in performance between these tiers is substantial, with premium links delivering 3-5x greater ranking improvements in competitive niches compared to budget alternatives.
Find Out Your Link Building Cost
When determining appropriate link building investments for your business, several factors should influence your budget allocation:
- Competitive Landscape Assessment:
Industries with established digital competitors typically require 15-25 high-quality links quarterly to achieve meaningful ranking improvements, with budgets starting at $5,000-$7,500.
- Timeline Considerations:
Accelerated link building campaigns targeting rapid ranking improvements require 40-50% higher monthly investments than gradual approaches, but can reduce time-to-results by up to 60%.
Our transparent approach to link building pricing eliminates the mystery typically associated with SEO investments. We provide detailed insights into exactly what you’re paying for, where your links are placed, and the tangible results these placements generate for your business.
Reporting
Keep track of your link health
In-House vs. Agency Link Building Costs
When deciding on your link building strategy, one of the most significant choices is whether to build an in-house team or partner with a specialized agency. Each approach has distinct cost implications that affect your overall ROI. Understanding the total cost of ownership for both options helps make an informed decision aligned with your business goals and resources.
In-House Team Expenses
Building and maintaining an internal link building operation involves several cost centers that extend beyond simple salary considerations.
Staff Salaries and Training represent the most substantial investment. A competent link building team typically requires an SEO strategist ($65,000-$85,000 annually), outreach specialists ($45,000-$60,000 each), and content writers ($50,000-$70,000). Initial training costs average $2,500-$5,000 per employee, with ongoing education adding approximately $1,500 annually per team member to maintain current skills.
Tools and Software form another significant expense category. Enterprise-level SEO platforms like Ahrefs or Semrush ($3,600-$10,000 annually), specialized outreach tools ($1,200-$3,600), email verification services ($600-$1,200), and content analysis software ($1,000-$2,400) quickly accumulate. Most in-house teams require a minimum of 5-7 different tools to operate effectively.
Time Investment often represents the hidden cost of in-house operations. Developing efficient processes typically takes 3-6 months, during which productivity remains below optimal levels. Management oversight requires approximately 10-15 hours weekly from senior marketing leadership, translating to $25,000-$40,000 in opportunity cost annually for most organizations.
Agency Pricing Structure
Partnering with a specialized link building agency provides a more predictable cost structure with significant advantages for many businesses.
Package Options generally offer greater flexibility than building in-house capabilities. Entry-level packages typically start at $2,000-$3,000 monthly for 4-6 quality links, while comprehensive packages range from $5,000-$10,000 monthly for 10-20 high-authority placements. This scalable approach allows companies to adjust investment levels based on performance data without long-term overhead commitments.
Additional Services often complement core link building activities, creating integrated campaigns that maximize impact. Content development services average $300-$500 per article, competitive analysis reports range from $750-$1,500, and custom strategy development typically costs $1,500-$3,000. These supplementary services enable targeted campaigns without requiring specialized in-house expertise.
Contract Terms with reputable agencies generally offer greater financial flexibility than maintaining an in-house team. Most quality agencies work on either month-to-month agreements with modest premiums (10-15%) or offer discounted rates for quarterly or semi-annual commitments (savings of 15-25%). This flexibility allows businesses to scale efforts based on results rather than fixed overhead considerations.
When comparing total costs, most businesses find that agency partnerships provide 20-30% cost savings compared to equivalent in-house operations during the first year, with even greater efficiency in subsequent years as optimized strategies generate compounding returns.
For a fraction of what other SEO tools cost, I get instant, detailed competitor insights for all my clients. It's become my go-to solution for quick yet thorough competitive analysis
eye10
Discover Eye10
To stay on top you need to keep track of the challengers for your throne. With Eye10, you can stay ahead of the competition by analyzing competitors, accessing technical insights, and backlink monitoring.
Additionally, Eye10 features a keyword planner you can use to find more relevant keywords.
Competitor research
Compare againts your competitors
On-page SEO
Get technical insigts to improve
Rank checker
Monitor your ranking
Backlink monitor
Keep track of your ranking
Link Building Packages and What to Expect
Investing in a link building package requires understanding what constitutes true value in today’s SEO landscape. The significant variations in package quality directly impact your results, making it essential to identify providers who deliver genuine authority rather than merely promising high volumes. Knowing what components should be included in a quality package helps ensure your investment generates meaningful ranking improvements.
What Quality Packages Include
Professional link building packages should contain several critical components that differentiate them from low-value alternatives.
High-Authority Links form the foundation of effective packages. Quality providers secure placements on websites with established readerships, genuine traffic, and editorial standards. These sites typically have Domain Ratings of 40+ with natural backlink profiles of their own. Each link should come from unique referring domains rather than multiple placements on the same websites, as diversity significantly impacts ranking potential.
Dedicated Strategist access represents a crucial differentiator between premium and budget offerings. Leading packages assign experienced strategists who understand your industry landscape and can identify relevant placement opportunities aligned with your specific goals. This personalized approach typically includes regular strategy review calls and customized recommendation reports that adapt to evolving search trends.
Link Monitoring systems provide ongoing value beyond initial placement. Comprehensive packages include continuous monitoring of link health, notifying you of any changes in status or authority metrics. Quality providers maintain proactive relationships with publishers to resolve any issues that arise, ensuring your link equity remains intact throughout your campaign.
Competitor Analysis offers strategic advantages that amplify your link building results. Superior packages include detailed assessments of competitor backlink profiles, identifying patterns and opportunities that inform your strategy. This competitive intelligence allows for targeted campaigns that systematically close authority gaps in your most valuable keyword areas.
Custom Outreach tailored to your specific industry delivers significantly better results than generic approaches. Premium packages include personalized outreach campaigns that position your brand as a valuable resource rather than simply seeking link placements. This relationship-based approach generates higher acceptance rates and more natural contextual placements that withstand algorithm updates.
Guarantees and Monitoring
Evaluating link building guarantees requires understanding what legitimate providers can realistically promise. Reputable agencies offer placement guarantees that ensure you only pay for successfully published links meeting predetermined quality standards. These guarantees typically include domain rating minimums, traffic thresholds, and relevance requirements that protect your investment.
The most valuable guarantee is transparency throughout the process. Quality providers offer comprehensive reporting dashboards that display real-time progress on outreach efforts, secured placements, and performance metrics. This visibility creates accountability and allows for data-driven optimization of your strategy.
Performance monitoring should extend beyond simple placement verification. Effective packages include tracking of ranking improvements for target keywords, referring traffic from placements, and changes in domain authority over time. These comprehensive metrics provide clear ROI measurement that connects your link building investment to tangible business outcomes.
Contract flexibility represents another important consideration when evaluating packages. Leading providers offer scaling options that allow you to increase or decrease investment based on performance data rather than locking you into rigid long-term commitments. This adaptability enables optimization of your link building budget allocation as you identify which approaches generate the strongest returns for your specific situation.
By selecting packages that include these essential components, you ensure your link building investment contributes meaningful authority signals that drive sustainable ranking improvements rather than temporary metric manipulations that ultimately harm your site’s reputation
faq
Need answers
If you happen to have any questions that aren’t answered here, don’t hesitate to reach out to us.
What's the lifespan of the links?
We guarantee a lifespan of 24 months. However, sometimes a link goes offline within 24 month period. There are several reasons why this might happen, such as a site going offline or the link being a no-follow. In case of this, we will make sure to either reinstate the link or provide you with on of similar strength and value.
How long does it take for the links to go live?
Usually, the link will be live within 5 business days. If you need the link to get online later than five days after your order, reach out to us and our team will help you find a fitting solution