Outsource link building

We’ve seen firsthand that link building is one of the most specialized and time-consuming aspects of SEO. When we founded Search Royals, we recognized that most businesses struggle with three critical challenges that make outsourcing link building particularly valuable:

First, publisher relationships require significant time and expertise to develop. Through our platform, we’ve cultivated connections with quality publishers across 50+ niches and 100+ countries—relationships that would take years to build internally. These established partnerships give you immediate access to relevant, authoritative websites without the months of outreach and rejection that typically comes with starting from scratch.

Second, effective link building demands specialized knowledge that’s constantly evolving. Our team focuses exclusively on link building strategies, staying current with algorithm changes and best practices. As we state on our website, “We prioritize depth of expertise over breadth of services,” allowing us to master this complex discipline while you focus on your core business.

Third, quality control presents significant challenges for in-house teams. Our vetting process ensures every publisher meets strict quality standards for traffic, content, and search engine standing. Through our transparent marketplace, you can see exactly what you’re getting before investing—eliminating the uncertainty that typically plagues link building efforts.

Most importantly, outsourcing to Search Royals provides the transparency missing from most link building efforts. Our platform gives you complete visibility into publisher metrics, placement quality, and performance data. 

Before investing in outsourced link building, we always advise our clients to ensure their foundation is solid. Based on our experience working with hundreds of websites, here are the key preparations we recommend before starting your link building campaign with us:

First, ensure your technical SEO fundamentals are in order. Through our discovery process, we often identify issues that could undermine link building efforts, including:

• Site speed optimization (crucial for both rankings and conversions)
• Mobile responsiveness across all key templates
• Proper indexation without duplicate content issues
• Clean URL structures that support topical relevance
• Schema markup to enhance SERP visibility

Second, audit your content quality and topical relevance. Our strategic planning phase works best when you have:

• Comprehensive, authoritative content for your main keywords
• Clear topical clusters that demonstrate expertise in your niche
• Content that actually provides value to readers (Google increasingly evaluates engagement metrics)
• Properly formatted pages with clear headers, visuals, and structural elements

Third, establish proper analytics and tracking. Our implementation and monitoring process relies on:

• Accurate Google Analytics setup with proper goal tracking
• Google Search Console connected and verified
• Baseline rankings recorded for target keywords
• Conversion tracking to measure actual business impact

Fourth, clarify your business objectives and KPIs. Our most successful clients come to us with:

• Specific goals beyond just “more traffic”
• Clear understanding of their target audience
• Defined priority pages and keywords
• Realistic expectations about timeframes

After years in the SEO industry, we’ve identified several critical warning signs that indicate a link building provider may not deliver the quality and results you deserve. At Search Royals, we built our business specifically to address these common industry problems:

First, beware of any provider unwilling to show you exactly where your links will be placed before you pay. Our entire platform is built around transparency—you can browse our publisher marketplace, see domain metrics, and evaluate potential placements before committing. As we state on our website, we provide “complete transparency in link building” because we’ve seen too many clients burned by “black box” services.

Second, question providers offering suspiciously low prices. Quality link building requires proper investments in content creation, publisher relationships, and strategic planning. While our subscription model offers excellent value through volume discounts (25% with Royal, 30% with Imperial), we’re transparent that quality links themselves represent a meaningful investment. 

Third, be skeptical of guaranteed rankings or overnight results. Our data-driven approach acknowledges that quality link building delivers results over months, not days. When providers promise immediate rankings, they’re often using risky techniques that deliver short-term gains but long-term penalties. 

Fourth, question agencies that can’t explain their methodology clearly. Our four-step process (Discovery, Analysis, Planning, Implementation) is clearly detailed on our website because we believe clients deserve to understand exactly how their campaigns are being managed. Vague explanations often mask questionable techniques.

Fifth, be wary of providers without case studies or specific examples. On our website, we highlight our data over theory approach with detailed case studies showing real results from our methods. Agencies unable to provide concrete examples of their work often lack the experience or results to back their claims.

We’ve built our entire approach around transparency, which extends to setting realistic expectations about timeframes. Based on our extensive experience and data from hundreds of campaigns, here’s what our clients typically experience when working with Search Royals:

For most websites, the impact of quality link building follows this general timeline:

Initial indexing and recognition: 2-4 weeks During this phase, search engines discover and process your new backlinks. While you might not see ranking changes yet, our backlink monitor confirms the links are being indexed properly.

Early ranking fluctuations: 1-3 months This is when you’ll begin seeing movement for your target keywords. Some terms may show quick improvements, especially long-tail keywords with less competition. Our rank checker tool helps track these initial changes.

Sustainable ranking improvements: 3-6 months This is where consistent, quality link building really begins to show its value. With our strategic approach, you’ll see more stable ranking improvements across a wider range of keywords as your domain authority strengthens.

Compounding returns: 6+ months Continued link building creates a snowball effect, with each new quality link building upon the foundation established by previous efforts. This is when many clients see their best ROI.

Several factors influence this timeline:

Your website’s existing authority.

Established domains with strong backlink profiles often see faster results than newer sites. During our discovery interview, we assess your starting position to set appropriate expectations.

Your competition level.

Highly competitive niches require more extensive link building. Our competitor analysis phase identifies exactly what you’re up against.

Your technical foundation.

Sites with strong technical SEO and quality content respond better to link building. Our strategic planning ensures your foundation supports our link building efforts.

Link quality and relevance.

We focus exclusively on contextual links from relevant, authoritative sites because our testing shows these deliver faster and more sustainable results than lower-quality alternatives.

Based on our extensive experience in the link building industry, we’ve identified several critical differences between freelancers and specialized agencies like Search Royals that significantly impact your results:

First, quality control systems make a substantial difference. As an established agency, we’ve developed rigorous vetting processes for publishers and content that individual freelancers simply can’t match. Our marketplace only includes websites that meet strict criteria for traffic, content quality, and search engine standing—eliminating the quality inconsistency that often plagues freelance work.

Second, resource depth provides stability and scalability. While freelancers often work alone or with minimal support, our agency brings a dedicated team with specialized roles. Your dedicated account manager is backed by content specialists, outreach experts, and technical analysts. As we highlight on our site, this team approach ensures “We help you leverage online results to grow your SEO goals” regardless of campaign size or complexity.

Third, accountability structures differ significantly. Freelancers typically offer limited reporting and transparency, while our platform provides complete visibility into every aspect of your campaign. You can see exactly which publishers are being targeted, the specific metrics of each site, and real-time performance data. This transparency is fundamental to our approach—as we say, “Real link building requires clarity on every link order.”

Fourth, relationship networks represent years of development. While freelancers must build connections from scratch for each client, we’ve already established partnerships with quality publishers across 50+ niches and 100+ countries. These existing relationships mean faster placements and better quality control than typically possible with freelance approaches.