backlinks
Buy backlinks that actually work
Backlinks are the foundation of Google’s ranking algorithm. Without high-quality backlinks, even the best content struggles to rank. But here’s the challenge: Navigating the world of backlinks is confusing.
Many businesses don’t know where to start, who to trust, or what they’re actually buying. At Search Royals, we strive to be the antidote to this problem by offering clear, reliable, and results-driven backlinks, so you always know exactly what you’re getting.

Premium links
Member discount
%
Countries
Links published

Transparent placements
We only work with vetted publishers, so you know exactly where your links are going. No fake metrics, just real, high-authority websites.

Fair pricing

Effortless ordering
how it works
4 simple steps to buy backlinks
1. Create your free account
2. Find the perfect publishers
3. Place your order with ease
pricing
Start your Search Royal journey here
Are you looking for a free link building tool or are you looking to create a backlink empire? We have everything you need to succeed. Try our Royal membership 30 days for free to get you started.
Noble
€0
/per month excl. VAT
Ideal for those taking their first steps into strategic link building or managing smaller campaigns.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
0% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €3000
Royal
€99
/per month excl. VAT
For Heads of SEO and experienced professionals who know what they need and want comprehensive SEO tools.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
25% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €2.250 (25% off)
Imperial
€299
/per month excl. VAT
Focus on strategy while we handle the rest—perfect for executives and CEOs seeking premium results minus the time investment.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
30% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €2.100 (30% off)
Smart filter by
Traffic and DR range
Links with DR (Domain Raitings) from 1 – 98 and traffic
Niche or industry
More than 16 different niches and industries
Country
Links from more than 60 different countries in the world.
Price
Prices start at €50 – get 30% discount with a membership

Reporting
Keep track of your link health
What is link building?
Link building is the process of acquiring hyperlinks from other websites to your own. These backlinks serve as pathways for users to navigate between websites while signaling to search engines that your content is valuable and trustworthy. Effective link building focuses on quality over quantity, with a few relevant links from authoritative websites providing more SEO value than numerous low-quality links.
- Content marketing creates resources that naturally attract links
- Outreach campaigns involve contacting website owners for opportunities
- Guest posting provides value while earning backlinks
- Relationship building creates long-term link partnerships
To build a strong backlink profile, focus on creating valuable content that others genuinely want to reference and developing relationships within your industry.
Definition and types of backlinks
Backlinks are incoming hyperlinks from one webpage to another. Search engines evaluate them based on the linking site’s authority, relevance to your content, anchor text, and placement. Different types serve various purposes in your overall strategy.
- Editorial backlinks come from sites freely referencing your content
- Resource backlinks appear on pages compiling industry resources
- Contextual backlinks embedded within relevant content text carry more weight
- Brand mention backlinks include your brand name in the anchor text
The most valuable backlinks come from high-authority sites in your industry niche, surrounded by content related to your field, signaling stronger relevance to search engines.
DoFollow vs. NoFollow links
DoFollow and NoFollow links differ in their HTML attributes and how search engines interpret them. DoFollow links are the default type, passing “link equity” (ranking power) to your site and contributing directly to your authority and rankings.
- DoFollow links have no additional attributes and pass ranking power
- NoFollow links include rel=”nofollow” and limit SEO value transfer
- Other attributes include rel=”sponsored” for paid placements and rel=”ugc” for user content
A natural backlink profile includes both types. While DoFollow links directly impact rankings, NoFollow links still provide value through traffic and brand visibility, creating a balanced link profile that appears organic to search engines.

Backlinks help your own rankings instead of “renting” visibility through paid ads. A strong backlink profile keeps you at the top long-term.

Why SEO Professionals buy strategic link building
Time efficiency benefits
- Eliminates the learning curve associated with effective outreach techniques
- Provides access to established relationships with publishers and webmasters
- Reduces time spent researching prospective linking opportunities
- Streamlines content creation specifically designed for link acquisition
By implementing structured link development processes, professionals can achieve in weeks what might take in-house teams months to accomplish.
Ranking improvements
Quality backlinks remain crucial for ranking improvements across competitive search landscapes. When implemented correctly, strategic link building directly impacts search visibility for targeted keywords and improves overall domain authority. The compounding effects of authoritative links create ranking momentum that becomes increasingly difficult for competitors to overcome over time. Websites with comprehensive link building strategies typically see more stable rankings during algorithm updates and can recover more quickly from any volatility in search results.
Link building has a cumulative effect on rankings, with each quality backlink adding to the overall authority of a domain. As this authority grows, websites often find it easier to rank for increasingly competitive terms. This snowball effect of ranking improvements leads to greater visibility, increased traffic, and ultimately more conversions and revenue for businesses that invest in proper link development strategies.
Competitive advantage
- Reveals gaps in competitor strategies that can be exploited
- Creates barriers to entry for new market competitors
- Establishes thought leadership through strategic content placement
- Allows businesses to outpace competitor growth through strategic linking
This competitive edge often translates directly to increased market share and revenue growth. Businesses that invest in strategic link development typically outperform competitors who neglect this crucial aspect of SEO.

Data over theory
What actually works in link building
Working with an evidence-based approach is key to the Search Royals DNA. To challenge ourselves and our convictions, we conducted the Nordics’ largest Link Building Case Study and tested four link strategies so you don’t have to.
2 year experiment
€13.500 spent on links
4 different sites
4 different link types
How much do backlinks cost?
Price ranges and factors
Backlinks typically cost between $50 and $2,000+ each, depending on several practical factors:
- Site Authority: Links from websites with higher domain authority cost more because they generally have a more positive impact on your rankings. A link from a DA 70+ news site will cost significantly more than one from a DA 20 blog.
- Content Quality: Links within relevant, well-written content cost more than random placements but perform significantly better. Natural contextual links embedded in informative articles provide more value than links in spammy directories or footers.
- Industry Type: Some industries like finance, legal, and health have higher link costs due to more competition and stricter content requirements. These niches often require specialized knowledge to create appropriate content.
What you’re really paying for
When you buy backlinks, you’re paying for more than just a link. You’re paying for the work needed to get that link placed on a quality website. This includes finding appropriate websites, contacting site owners, negotiating placements, and sometimes creating content. The process involves research to identify relevant sites, personalized outreach, relationship building, and often content creation or revision to ensure the link appears natural and valuable.
Cheaper backlinks often come from automated services or low-quality sites that could harm your SEO rather than help it. They might even lead to Google penalties if they’re part of link schemes or private blog networks. These seemingly affordable options frequently result in wasted budget and potential ranking drops.
More expensive backlinks from reputable sources typically involve manual outreach and relationship building, which takes time and expertise. Providers charging premium rates usually have established relationships with publishers and understand what content will be accepted. They also typically provide more transparency about where your links will appear and what metrics they target.

pricing
Are you ready to supercharge your link building?
From free starter tools to full-service management, our three tiers adapt to your link building needs at every stage of growth
Noble
€0
/per month excl. VAT
Ideal for those taking their first steps into strategic link building or managing smaller campaigns.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
0% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €3000
Royal
€99
/per month excl. VAT
For Heads of SEO and experienced professionals who know what they need and want comprehensive SEO tools.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
25% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €2.250 (25% off)
Imperial
€299
/per month excl. VAT
Focus on strategy while we handle the rest—perfect for executives and CEOs seeking premium results minus the time investment.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
30% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €2.100 (30% off)

How to Buy Backlinks Safely
Finding Trustworthy Link Suppliers
The foundation of safe link buying begins with selecting reputable providers who prioritize quality over quantity. When evaluating potential link building partners:
- Check their track record by reviewing case studies, testimonials, and asking for examples of previous work. Providers should be willing to share evidence of their results without compromising client confidentiality.
- Look for transparency in their processes. Quality providers explain their methods, don’t promise unrealistic results, and are clear about what sites they work with.
- Evaluate their communication style during initial interactions. Responsive, knowledgeable providers who ask questions about your business and goals typically deliver better results than those offering generic packages.
Evaluating Site Quality
Domain Authority and Metrics
Traffic and Relevance Factors
The value of a backlink increases significantly when it comes from a site that receives genuine traffic and relates to your niche. Relevance has become increasingly important in Google’s algorithm as the search engine becomes better at understanding content context. When evaluating potential link sources:
- Check organic traffic estimates using tools like Semrush or Ahrefs to verify the site receives visitors from search engines.
- Analyze traffic trends to ensure the site isn’t declining in visibility or recovering from penalties.
- Consider topical relevance between your site and the linking domain, as contextually relevant links typically provide stronger ranking signals.
Content Quality Indicators

COUNTRIES
Worldwide
Conquer links from all over the globe
Whether you operate in one or several countries, we got the links for you. Choose from numerous countries and use our filter option to find the links you are looking for.
faq
Need answers?
We have compiled a list of frequently asked questions on the right site. If you don’t find the answers that you are looking for, then please reach out to us. We are here to help.
How much do quality backlinks typically cost in 2025?
At Search Royals, we’ve built our platform around transparency, which extends to how we structure our pricing. Our subscription tiers (Noble at €0, Royal at €99, and Imperial at €299) provide access to our marketplace with increasing levels of discounts and features, not the actual link prices themselves.
We’ve designed this subscription model to give you maximum flexibility. When you subscribe to our platform, you gain access to our vetted publisher network where you can browse and select links that fit your specific needs and budget. The actual cost per link varies based on the publisher’s domain authority, niche relevance, and content quality.
Through our marketplace, we’ve seen quality contextual links typically range from €50-300 each, depending on the metrics and industry. We believe this transparency helps you make informed decisions about your link building investment. Our subscription model simply adds value through discounts (25% with Royal, 30% with Imperial) and additional support services like dedicated account management.
We created this approach after seeing too many clients frustrated by “black box” services where they paid flat fees without knowing what they were actually getting. With our platform, you control exactly where your budget goes and can see the specific metrics of each publisher before purchasing.
Is buying backlinks safe for your website's SEO?
We founded Search Royals specifically to make buying backlinks safe for your SEO. The industry has been plagued by risky practices, which is why we’ve positioned ourselves as “The Transparent Link Building Platform” from day one.
In our experience, safety concerns stem primarily from not knowing where your links are coming from. That’s why our platform provides complete visibility into every publisher in our network. We personally vet each website, ensuring they have real traffic, quality content, and good standing with search engines before they’re added to our marketplace.
We categorically reject risky approaches like:
- Private blog networks (PBNs) that trigger Google penalties
- Mass-produced, automated link schemes
- Irrelevant placements creating unnatural patterns
- Low-quality content surrounding your links
- Websites with spam histories or suspicious metrics
Our platform gives you the tools to filter publishers by niche, metrics, and other quality factors, ensuring you only purchase links that meet your specific standards. We’ve developed this process over years of testing to ensure it enhances rather than endangers your SEO efforts.
When you use our platform, you get the peace of mind that comes from knowing exactly where your links are coming from and how they’re being acquired—no more mystery or uncertainty about what you’re investing in.
What types of backlinks are best to purchase?
Through our years of testing and data analysis, we’ve identified precisely what makes a backlink valuable. That’s why our Search Royals marketplace is designed to help you find and purchase only these high-impact links:
First and foremost, we believe in contextual relevance. Our platform includes publishers from more than 50 different niches and industries, allowing you to match with websites that share your audience and topical focus. Our filtering tools let you narrow down options to find the most relevant opportunities.
We only accept publishers who provide editorial links placed naturally within high-quality content that provides genuine value to readers. You’ll never find links in footers, sidebars, or obviously paid sections in our marketplace—these simply don’t deliver results in today’s SEO landscape.
All links available through our platform are DoFollow, ensuring maximum authority transfer to your website. We’ve built relationships with quality publishers across more than 100 different countries, giving you the ability to create a backlink profile with the geographic diversity that mirrors natural linking patterns.
We also guide you toward maintaining a natural anchor text distribution—our experience shows that overly optimized anchor text can trigger algorithmic penalties, so our platform supports a balanced approach with options for branded, keyword, and contextual variations.
Most importantly, we only work with publishers who guarantee permanent placements. We’ve seen too many companies pay for links that disappear after a few months, which is why our publisher agreements include permanence clauses as a standard feature.
How can I tell if a backlink seller is trustworthy?
As founders of Search Royals, we created our platform specifically because we saw how much mystery and deception existed in the link building industry. After years working with clients frustrated by “black box” SEO services, we built a solution based on complete transparency.
Here’s our advice on identifying trustworthy link building partners:
First, demand complete publisher transparency. Any legitimate service should be willing to show you exactly which websites will host your links before you purchase. In our marketplace, you can browse through all available publishers, filtering by niche, metrics, and price points without any commitment.
Second, evaluate their methodology. We openly share our approach because we have nothing to hide. Our platform lets you see traffic data and domain metrics directly, using information from trusted sources like Moz, SEMrush, Ahrefs, and our own Eye10 tool.
Third, assess their promises. We focus on sustainable growth rather than overnight ranking miracles because our experience and testing prove that’s how quality SEO works. Our platform is designed for long-term success, not quick fixes that eventually backfire.
Fourth, look for evidence-based approaches. We conduct and publish our own case studies showing real results with specific metrics. Our “Data over theory” philosophy means we test everything before adding features to our platform or accepting new publishers.
Finally, trust your instincts about expertise. Our team has specialized in link building for years, giving us insights into what actually works. That’s why we’ve built tools like our Competitor Analysis feature and Backlink Monitor directly into our platform—we want to share that knowledge and empower you with the same data we use ourselves.
We founded Search Royals to bring complete transparency to link building and create a marketplace you can actually trust. If a provider isn’t willing to show you exactly what you’re getting before you commit, that’s a major red flag.
Will buying backlinks actually help my rankings?
Based on our extensive testing and client results, we can confidently say yes—quality backlinks acquired through legitimate methods will improve your rankings. However, we always emphasize that results depend on several critical factors.
Our team conducted a 2-year experiment across 4 different sites testing various link types to determine real-world effectiveness. This data-driven approach allows us to say with certainty what works and what doesn’t in today’s SEO landscape.
We’ve found that backlinks are most effective when:
They’re part of a comprehensive SEO strategy. Our platform includes tools for competitor analysis and rank tracking because we believe links work best when integrated with content quality, technical optimization, and user experience improvements.
Quality takes precedence over quantity. That’s why our marketplace emphasizes domain metrics and relevance filters—we’d rather you purchase fewer high-authority links than many low-quality ones. Our testing consistently shows better results from this approach.
The links come from relevant domains. Our platform allows you to filter publishers by niche to ensure contextual relevance, which significantly amplifies link effectiveness. This relevance factor is often more important than raw domain authority.
You maintain patience and consistency. We’re transparent about timeframes—quality link building typically shows measurable improvements within 3-6 months, with compounding benefits over time. Our Backlink Monitor and rank tracking tools help you measure this progress accurately.
We challenge ourselves and our convictions through continuous testing. Our largest targeted link building experiment to date proves that strategically acquired links remain one of Google’s top ranking factors, which is why we’ve built our entire business around making quality links accessible.
The effectiveness of your link building campaign is directly proportional to the quality and relevance of the links. When done right, as we enable through our Search Royals platform, backlinks provide sustainable ranking improvements that translate to increased traffic and conversions.